Serene Vista Logo/Brand Identity

This is a passion project of mine. I've been eager to create a logo for a fictional hospitality and leisure brand.

When it comes to the logo, I aimed for simplicity with striking visuals, especially when combined with a straightforward wordmark. I opted for an emblem featuring the top of a castle or tower because to me, being elevated offers a stunning and expansive view, which aligns perfectly with the name "Serene Vista".