le' Aura - Cosmetics Wordmark Logo Design
One of the logo concepts we've explored for le' Aura - (brand name inspired by owner’s - Laura), a Croatian skincare brand which products are crafted with a touch of coastal magic, delivering a radiant aura to your skin.
The main idea was to focus on crafting a cool and unique wordmark, so we've tried multiple variations, both minimalistic and luxurious as well.
The brand color scheme comes from a combination of sandy tones, but also refers to the variety of human's skin colors.
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