Future of Banking Rebrand - People's Choice Credit Union

back in 2009 Simon Morris was sitting at a cafe on Bourke Street (Melbourne Australia) and was distracted by a bank branch's messy exterior visual hierarchy. Later that day he called up Savings & Loan and was fortunate enough to speak with the CEO and discussed the brand's future. A week later he met with the executive team and then a month later began the rebrand through the merger of Australian Central Credit Union and Savings & Loan.

The full rebrand included new identity system, interior design, furniture, signage, lighting, value engineering, and recycled old bank branch furniture into the fitout of the new branches.

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