Field Day and Friends, a clothing boutique in Oakland, CA, underwent a complete rebranding project with the objective of refreshing the existing brand and connecting with new customers. The main goals were to highlight the boutique's unique connection to the Oakland community, infuse more personality and fun into the brand, and create a fun and inclusive atmosphere.

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Deliverables

Logo Design, Secondary Logo Design, Typography, Custom Wordmark, Brand Color Palette, Brand Illustrations, Custom Patterns + Textures, Custom Design Templates, Print Design, Copywriting, Stock Photography Library, Photography Direction, Brand Style Guide, Signage, Apparel Design