Case Study - Visual design for a petrochemical company
overview of the project
This project aimed to create a standout website design that resonates with the client's industry while prioritizing simplicity for clear communication. Additionally, the client's insistence on preserving their original branding colors added an extra layer of challenge to the design process.
challenge
The project required the creation of a website design that captured the essence of the client's industry, emphasizing simplicity for effective communication. Additionally, the client's firm stance on retaining their original branding colors presented an additional aspect to consider in the design process as they did not want to change anything about their logo in a new digital presence.
Resolving
By skillfully integrating the client's requirements, the resulting design not only preserves their brand identity but also enhances user experience through intuitive navigation and effective communication, achieving a harmonious blend of client vision and audience expectations. below you can find the journey :
Stage 1: Research & Concept
Delve into industry nuances, extract atmospheric elements, and explore fitting color palettes.
Stage 2: Branding Essence
Craft a visual identity reflecting the company's core, integrating atmospheric motifs and chosen colors.
Stage 3: Product Theme Design
Devise a graphical theme for products harmonizing with the brand, employing consistent colors and visuals.
Stage 4: Website Integration
Fuse brand identity and product themes into the website, ensuring coherence and user engagement.
The pivotal achievement lay in seamlessly integrating the refinery ambiance with the iconic wheel motif.
In conclusion, while navigating through challenges, the rewarding outcome is a memorable design that not only surpasses expectations but also ignites further creative possibilities. Embracing complexity leads to the creation of enduring solutions, fueling future endeavors with inspiration and innovation. Thanks to developers to come up with the best solution for the design ideas! :))