Basketball is more than just a game to me – it's a spiritual pursuit. This project is a tribute to Slovenia's rising star, Luka Dončić. Despite his endorsement with Air Jordan, I couldn't help but feel a pang of skepticism about his current logo. It's not that it lacks energy or appeal; rather, it seems to lack that personal touch, that essence of Luka himself. The current design, centered around his jersey number #77, feels somewhat generic. For me, Luka's story is about the European prodigy making waves in the US, bridging cultural divides. That's why I embarked on this project – to infuse his logo with the authenticity and charm of his Slovenian roots. His name isn't just a name; it's a symbol of his journey. Remember the čić!

LOGO DESIGN

SIGNATURE SHOE DESIGN

BONUS VISUAL

˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙

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