Leap • Identity

Leap was a startup I co-founded to be a platform for challenges with friends that create healthy habits and behavior change.

We went through the Brandery accelerator, were New & Noteworthy in App Store, and got invited to the Clinton Global Initiative to discuss corporate wellness.

I was the design co-founder on a three-person team. We all contributed to product definition, but I designed it solo: the iOS app, branding (except for that dope icon though), and marketing site.

It was 2012—during the pinnacle of textures, drop shadows, and skeuomorphism—and the goal was to make the brand energetic and ridiculously fun.