Comulate Visual Identity

Comulate’s brand is anchored in a pri­ma­ry col­or palette that pairs a light and dark green — and a light and dark sand — with a gra­di­ent exudes ener­gy and depth. A sec­ondary palette of yel­low and light blue estab­lish­es hier­ar­chy through­out the brand, and the ter­tiary palette bor­rows from high­lighter and pen hues to cre­ate eye-catch­ing accents. 

On the note of high­lighters and pens, one of the most dis­tinc­tive ele­ments of visu­al lan­guage is markup graph­ic lan­guage. Draw­ing inspi­ra­tion from the hand-penned checks, X’s, and oth­er pen marks an accoun­tant might use to mark up a sheet, the effect cre­ates a human, empa­thet­ic touch that at once con­nects with Comulate’s tar­get audi­ence and com­mu­ni­cates expe­ri­ence and trust. 

Check out the full case study here.

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