Roadtrippers • New Place Data Brand

Roadtrippers is the top app for taking amazing road trips. It’s powered by over seven million places of interest. Each pin on the map has locations, photos, reviews, and all kinds of structured data.

The platform team is responsible for the presence, veracity, and freshness of that data. For a while I led that team, guiding eight software, data, and AI engineers.

Our sale people kept hearing interest from prospects in our place data and consumer interfaces for it. The company got interested in commercializing the place data platform for tourism organizations, consumer brands, and even local businesses.

As we pursued the creation of a new business line, I created the identity for the new brand and designed our initial marketing site.