Ahalogy • Muse Content Trends Web App

At Ahalogy we created products for Fortune 500 brands and top social creators to win together on Pinterest. Later we grew into helping those brands identify the right trends, timing, and creators for custom content campaigns. Ahalogy was acquired by Quotient.

I was Head of Design. Initially that meant I was the sole designer on all of it: web app, identity, marketing site, sales collateral. Later, I built a team of product and communication designers to join me.

Muse was a new enterprise web app from Ahalogy to inspire better content marketing. It unearthing which themes and ideas were popular with a brand’s audience, showing real-world visual examples of that trend, and making it easy to turn this insight into action as great content marketing.

A brand could also test a piece of content related to a trend by posting it organically, or buying it and working with the creator to develop a piece of custom branded content with it.