Ahalogy • Distributed Mobile Reader

At Ahalogy we created products for Fortune 500 brands and top social creators to win together on Pinterest. Later we grew into helping those brands identify the right trends, timing, and creators for custom content campaigns. Ahalogy was acquired by Quotient.

I was Head of Design. Initially that meant I was the sole designer on all of it: web app, identity, marketing site, sales collateral. Later, I built a team of product and communication designers to join me.

In our work helping brands and creators win on Pinterest, we learned how much the quality of the publisher's site affected the reader's experience and behaviors.

Ahalogy Mobile was a product designed and built for publishers to improve the reading experience of their sites when viewed within a mobile in-app browser from a native mobile app like Pinterest.

With just a single line of javascript we could present a faster, simpler reading experience that increased time on site 30–100% while also increasing the CPMs of the ads being shown (helping the creators make a living).

I worked on the system architecture, designed it, and contributed to its development.

You can check out the case study here: Ahalogy