Ahalogy • Social Marketing Web App
At Ahalogy we created products for Fortune 500 brands and top social creators to win together on Pinterest. Later we grew into helping those brands identify the right trends, timing, and creators for custom content campaigns. Ahalogy was acquired by Quotient.
I was Head of Design. Initially that meant I was the sole designer on all of it: web app, identity, marketing site, sales collateral. Later, I built a team of product and communication designers to join me.
A web app for serious pinning
Our initial web app, internally named Aperture, was designed to be everything you needed for content marketing on Pinterest.
The app scheduled pin posting, used machine learning to recommend optimal times and to improve pin descriptions. It shared a searchable collection of posts from our network of top creators. And it provided comparative analytics to understand your performance.
You can check out the full case study here: Ahalogy