92.2 Rádio Felgueiras

Visual Identity, Brand Collaterals

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CHALLENGE

Founded in 1989, the always modern and dynamic Radio Felgueiras’s main focus is to be the perfect, every day and every hour, companion to it’s listeners.

Building up my information about the brand itself and the specific market, I came to the conclusion that all radio stations share one specific goal. That goal is to bring true joy to the listeners while listening to it.

Well, I need to say that I’ve never thought of a radio station that way. Usually, we tend to hear it and just appreciate what’s on, or simply change it to another station so that we encounter that one track that makes us stay...

What listeners really want and desire from a radio station is that state of joy, that good vibe feeling. It made perfect sense to me, so with that in mind I decided to reflect that state of joy into the visual identity.

What best states the sense of joy and well being than a smile? I guess nothing!

So there it is.