Roswell’s Dynamic Brand Language System

Alternatively known as “why brand books are important,” this post is a peak into Roswell’s Dynamic Brand Language System — a stable visual style that is easily distinguishable as one unique to Roswell Biotechnologies.

To ensure Roswell’s brand language carries seamlessly across and throughout all branding applications, we established a set of guidelines that set a consistent tone for visual communication in both digital and print formats.

These guidelines, in their refined form, come together in what we call “Roswell’s Dynamic Brand Language System”, as shown in these excerpts form the Brand Guidelines.

More at: fiftyseven.co/case/roswell-biotech