Horizons - Healthcare Branding
Overview
Horizons is a revolutionary healthcare app designed to transform the way individuals engage with the healthcare system. With a focus on providing comprehensive and accessible healthcare services, Horizons aims to bridge the gap between patients and healthcare providers, ensuring a seamless and patient-centric experience.
This is the brand guidelines of Horizons
Objective
The primary objective was to develop a comprehensive branding strategy that would elevate Horizon Health's identity, foster trust, and resonate with its diverse audience. The organization aimed to create a cohesive brand experience across all touchpoints, from digital platforms to patient interactions.
Implementation
Visual Design: The new brand identity incorporated a modern, minimalist design aesthetic, with a focus on clean lines, vibrant colors, and imagery that evoked a sense of warmth and empathy. The redesigned logo symbolized Horizon Health's commitment to innovation and excellence in healthcare.
Brand Guidelines: Comprehensive brand guidelines were developed to ensure consistency in brand implementation across all channels and platforms. These guidelines outlined the proper use of the logo, color palette, and typography.
