Roswell’s new identity — New brandbook

A modern visual expression that pays homage to the legacy of Roswell Biotechnologies: the brand that speaks with scientific authority, from a place of organic compassion.

Roswell’s new identity is a minimalist design that can adapt to the vast variety of their future products, while retaining their core values through its visual character.

Their new brand carries a certain tone of authority that’s associated with hard science and cutting-edge technology. However, it also resonates with the softer, compassionate voice of biology that their technology is rooted in — as associated with nature and health.

More at: fiftyseven.co/case/roswell-biotech