Trade Exploration

This is the discovery part of Farabi Brokerage's trade application. One of the user journeys, which is an important part of the user story mapping of traders, is the analysis and finding the right investment position. To improve the journey of finding an investment position, the trade team sought to improve the search process, and after reaching various solutions, the team finally decided to upgrade the search space to the explorer in the first step. In the first release, companies were placed in front of the user based on categories, and each category included a summary of the performance and the companies within it, and then the symbols that the user interacted with the most were displayed for him in the preview list.

The Explorer part was suitable for Trader users, which reached a +90% usage rate of daily users in less than a month.

I would like to thank Moein, Hatem, Lida, Amir Hossein, Zahra, and all the friends who helped us with this achievement.