Rebranding - Lijjat Papadam: Revamping from Lijjat Papad

Lijjat is renowned for its commitment to quality, and has earned a solid reputation. However, its reach remains somewhat limited, with a fewer people recognising its potential as a healthy and versatile treat. The purpose of this rebranding is to emphasize the brand's core values of women empowerment and to extend its appeal to a wider audience.