The Movement Rebrand (2015)

In 2015, I completed this rebrand of TYM (Tennessee Youth Ministry) into TYM (The Youth Movement) or just "The Movement".

We went through many options with the ministry directors and eventually settled on a highly versatile direction that became a strong visual symbol for a decade and running since.

We launched the new brand identity by branding their annual youth conference with a variation of the brand mark and a full package of exciting media assets. The 2000+ students in attendance enthusiastically embraced it as their own.