Idea
I wanted to do something idea driven. I also like the idea of white hues on white. The background texture is a scrunched up piece of paper that I shot. Kinda hurts your eyes looking at it, and it's not immediately visible because good ideas don't come easy. The concept is to keep iterating and scrapping ideas until you breed that perfect one. I'm packed with heaps of work, but I still try to find time to do some experiments and to execute on some ideas floating in my head between paid work to keep things fresh.