Loloma Lodge Hospitality Branding and Strategy Case Study
There’s no place on earth like Loloma Lodge. Ask anyone who has been there. Nestled in the McKenzie national forest, next to it’s namesake river, historic Loloma Lodge is Oregon’s absolute perfect retreat.
Loloma Lodge embarked on a transformative journey to redefine its identity and capture the essence of the unmatched magic. The rebranding initiative aimed to elevate Loloma Lodge's image, drawing inspiration from the surrounding natural beauty and the lodge's rich history. With an unwavering obsession for the place itself, as well as a deep understanding of the magic it brings to its visitors, this hospitality rebranding not only revitalized the visual identity but also created a cohesive narrative that resonates with both new and returning guests. The result is a refreshed and welcoming brand that seamlessly blends tradition with contemporary allure, inviting guests to immerse themselves in the enchanting experience that is Loloma Lodge.
Deliverables
Logo Design, Secondary Logo Design, Typography, Custom Wordmark, Brand Color Palette, Brand Illustrations, Patterns + Textures, Custom Design Templates, Business Card Design, Copywriting, Stock Photography Library, Photography Direction, Brand Style Guide, Signage, Print Design, Apparel Design, Website Architecture, Website Design, Website Development, Copywriting