Amplify Rebrand
The team at Amplify identified their brand attributes as vibrant, sincere, and tactical. With those in mind, we got to work developing their visual identity.
The Broad Frequency pattern is intended to mimic the impact that Amplify has in the GTM space, using simple repeating shapes to create waves. It can be used at different scales as a background element to add some depth and aesthetic interest. A closer cropped frequency wave and scale graphics work well in this visual identity.
This color palette showcases a balance between Amplify’s Vibrant and Sincere values. Deep greens ground the brand in subtlety while unexpected bright hues bring hits of excitement and joy.
Amplify’s photographic presence is almost solely focused on mountains and mountain ranges. Used sparingly, these elements highlight the upward trajectory and scaling of a client’s business or product.
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