Pure Piraña - Who Let Pirañas Out
In 2022, The HEINEKEN Company launched its brand new hard seltzer. A new drink that defies the status quo and the public spoke: it takes some getting used to, but when it does, it makes all sense. A campaign for an international brand created and produced in Portugal.
AD: Tito Gouveia
Agency: Leo Burnett Lisboa
Production House: Show Off Mola
Role: Concept & Art Direction
