Project Overview: Friendly football match - Ramadan Football Tournament (RFT)

Design a compelling logo for the Black Country Football Club, capturing the team's spirit, the rich history of the Black Country area, and its future aspirations. The logo should be suitable for use on team jerseys, incorporating sponsors in a manner that is harmonious and impactful.

Initial Client Consultation

Our design journey began with a detailed consultation with the Black Country Football Club and the Dudley Student's Union organizers. This was crucial to understanding the specific elements the client wished to include, such as historical symbols of the Black Country, color preferences, and how the logo should convey the team's spirit and aspirations. This phase ensured we had a solid foundation to start the design process

Clients Design Idea

Design Refinement

Research and Conceptualization

Building on the insights gained from the client, our team embarked on a research phase studying trends in sports logo design to ensure the final product would be both timeless and contemporary. This research informed the development of several conceptual directions that aimed to visually capture the essence of the Club.

Reference ideas

Drafting Initial Design Concepts

Transitioning from concept to design, we created initial logo drafts. Enhancing and working on color schemes reflective of the area's landscape, and typography that resonated with the club's dynamic presence. After presenting the initial concepts, we engaged in a collaborative review process with the client, where they mention the inclusion of Black Country flag and color scheme preference.

Presented Drafts

Final Design and Brand Guidelines

With a refined design direction established, we focused on integrating sponsor logos and elements seamlessly into the football club's logo. This required careful consideration of placement, sizing, and color adjustments to ensure sponsors were prominently and appropriately featured without overshadowing the club's logo. Balancing these elements was key to creating a cohesive design that met both the club's and sponsors' needs.

Finalized Design

Creation of 2D Mockups

After finalizing the logo design and integrating sponsor elements, the next crucial step was the creation of 2D mockups. This involved digitally placing the new logo on flat representations of football jerseys to visualize how it would appear in real-life applications. The 2D mockups provided a preliminary view of the logo's size, placement, and interaction with the jersey's colors and design elements. This step was essential for ensuring that the logo and sponsor branding were harmoniously balanced and clearly visible. Feedback from this phase was used to make any necessary adjustments to the logo's dimensions or placement to ensure optimal visibility and aesthetic appeal.

2D Mockup

Developing Photo-Realistic Mockups

Building upon the 2D mockups, we then progressed to developing photo-realistic mockups of the team jerseys featuring the finalized logo design alongside sponsors. This phase involved using advanced graphic design software to create highly detailed, life-like representations of how the jerseys would look when worn by players. These mockups provided a vivid preview of the logo in situ, showcasing its impact in a dynamic, real-world context. It allowed stakeholders to assess the design's effectiveness in promoting team identity and sponsor visibility under various conditions, such as during matches or promotional events. Photo-realistic mockups were instrumental in finalizing the jersey design, ensuring that all elements were perfectly aligned with the club's branding strategy and sponsorship agreements.

Photo-Realistic Mockups

Project Continuation

This project underscored the value of a collaborative, iterative approach, deeply connected to the client's heritage and goals. The final logo embodies the Black Country Football Club's spirit, its rich history, and the communal essence of the Ramadan Football Tournament, symbolizing unity and ambition. The steps of creating 2D and photo-realistic mockups were crucial for refining the design and ensuring it exceeds expectations. These mockups allowed for final adjustments before production, guaranteeing the logo's impact on jerseys and aligning with branding strategies, thus ensuring the final product is visually striking and strategically sound.