Mkt campaign: #viveyoga
#viveyoga
Was a campaign focused on sharing the personal experiences of some of the practicants of the studio with yoga. All this through short messages and their favorite postures in a photoshoot/ poster series, to be shown in digital platforms as in printed material. Showing the different faces, stages and meanings of yoga so people could feel related and embrace the idea that yoga is part of their lives and how they “live” with yoga everyday.
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