Real Live Project | NewCast - A.I Generator
Objective:
Design a user-friendly and intuitive UI/UX for New Cast, an AI platform enabling customers to create AI-generated images and videos through prompts.
"Some prototyping flow may have been changed due to request upgrade by Client
Target Audience:
Individuals interested in creative visual content, including:
Designers and artists
Marketers and advertisers
Social media and content creators
Anyone with a desire to explore AI-powered visual arts
Methodology:
User Research: Conducted user interviews and surveys to understand pain points, motivations, and expectations regarding AI-based image and video generation.
Persona Development: Defined key user personas representing different segments of the target audience.
Information Architecture: Developed a sitemap and user flow based on user research and personas.
Wireframing and Prototyping: Created low-fidelity and high-fidelity prototypes to test and iterate on the user interface.
Usability Testing: Conducted usability testing with representative users to identify and address any usability issues.
Key Design Decisions:
Simple and intuitive interface: Focused on clarity and ease of use, with minimal clutter and clear instructions.
Prompt builder: Designed a flexible prompt builder allowing users to input text, upload images, and select style and mood options.
Real-time previews: Showcased generated images and videos in real-time, enabling users to quickly iterate and refine their prompts.
Customization options: Provided various options for image size, aspect ratio, and video length.
Download and share: Made it easy for users to download and share their creations.
Community features: Integrated optional community features like user galleries, feedback, and challenges.
Results:
Increased user engagement: The intuitive interface and prompt builder encouraged users to explore the platform's capabilities.
Improved satisfaction: Real-time previews and customization options allowed users to achieve desired results, leading to higher satisfaction.
Boosted creativity: The combination of user input and AI generation resulted in unique and unexpected visual content.
Community growth: Optional community features fostered interaction and learning among users.
Conclusion:
By prioritizing user needs and conducting thorough usability testing, the New Cast UI/UX design successfully balanced power and ease of use, resulting in a platform that empowers users to unleash their creativity with AI-generated visuals.
