PortablePicker
The team and I at PCPartPicker just launched a new site: PortablePicker, which easily helps you find a laptop or tablet. Since this is sort of a "sister" site to PCPartPicker I opted to keep the site styling related between the two sites. When it came to the mark, I wanted to match the hexagonal shape from the PCPartPicker logo and leverage the same underlying grid. The trick was creating something that showed the site's focus while maintaining the simple illustration style and thick lines. I worked up several iterations before landing on this final mark. Maintaining clarity between the colors and negative space so that each object remains distinct, especially at a small size, was particularly challenging.
We're continuing to add products (eventually a smartphone category) and implement user feedback and suggested features so let us know what you'd like to see via our forums!