Vivaé: UX/UI Mobile App Hi-Fi Prototype
The Brief
Vivaé, a natural skincare and beauty brand committed to eco-friendly and transparent products, sought a digital presence that echoed its values of purity and sustainability. The challenge was to infuse the app's UX/UI design with the essence of Vivaé's dedication to nature, encapsulating the brand's ethos through visuals and interactions.
The Research
Informed by Vivaé's core values, the design approach revolved around the words "moving," "fresh," and "uncut." These terms served as anchors for the design elements, symbolizing the brand's commitment to dynamic growth, pure ingredients, and unfiltered transparency. The calming color palette drew inspiration from nature, incorporating soothing greens and blues. Minimal design choices ensured a clutter-free interface, mirroring the simplicity and authenticity synonymous with Vivaé's products.
The Outcome
The Vivaé app's UX/UI design exudes a harmonious blend of nature-inspired visuals and intuitive simplicity. By embracing the words "moving," "fresh," and "uncut," the app communicates the brand's dedication to eco-friendly, transparent beauty. The calming color palette and minimal design choices contribute to a seamless user experience, inviting users into the serene world of Vivaé's natural skincare products.
