Premios Verdes 2022 / Event Branding

Premios Verdes is one of the most relevant sustainability festivals around the world. Each year it awards and gives visibility to the top 500 social and environmental projects in Ibero-America, thus becoming a showcase that energizes the green economy. Eight categories aligned with the 2030 Sustainable Development Goals are awarded. Training courses, workshops, talks, and investment rounds are some of the activities that have taken place since 2013.

In 2022, Premios Latinoamérica Verde was renamed Premios Verdes and introduced a new venue: Miami. This means a big step forward and greater exposure for the 500 best sustainable projects in the region. New coverage, new projects, but the same excitement.

In this context, we were in charge of developing the branding and campaign for its 2022 Edition. Using a variety of colors and shapes, we created illustrations that were designed to capture the essence of their respective categories —Energy, Biodiversity, Economy, Waste, Human Development, Cities, Communication, and Public Policy—, conveying complex ideas in an engaging and accessible way. These vibrant patterns were animated to be used in audiovisual pieces, animated banners, back screens for talks, as well as in the Awards Gala.

We developed a wide range of pieces for the event, which took place in Guayaquil, Ecuador, and Miami, USA, featuring numerous activities, exhibitions, and activations.

At: Felicidad Collective