Officium Brand Identity

Officium Labs is a network of customer experience thought leaders and innovators who help companies create best-in-class service experiences for their customers. Their team features members from every geography, with backgrounds spanning industries such as gaming, tele-health, and on-demand delivery services, amongst others.

The name Officium (Latin for service) and brand architecture speaks to their unique delivery of incredible customer experiences. The best customer service is both friendly and warm, and that’s the basis for what we set out to achieve with the design solutions.

We used the symbol of unity, the circle, as the foundation of the brand and worked in the warmth of the color orange, representing enthusiasm and emotion. Illustrated and photography scenes of customer service representatives are approachable and inclusive. An extensive iconography set makes complex ideas easy to understand and contain a sense of energy. Crafting their website and digital products was a highlight of working with them, and their online presence now strongly reflects the core of who they are.

Full case study on our website. kyleharrisdesign.com

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