O Atleta Canal

Visual Identity, Brand Stationery, Brand Collaterals, Motion Graphics

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CHALLENGE

Communicating through the digital, the Atleta Canal brings to the public a differentiated information about national athletes and clubs of all levels, through video reports, news, interviews, written articles and documentaries.

Being a channel for athletes and sports enthusiasts, the thought process took me to the movement itself. 

I needed to make sure that every aspect of the visual concepts were drawn to that idea.

The brand mark, with the faded endings, the circular motions and the type, forms the desired concept and aspect of the end goal: the movement.

The visual system was taken from the brand mark, in order to keep pushing and keep pursuing the end goal.

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CLIENT

O Atleta Canal

Guimarães, Portugal