Batinto

Brand Strategy, Brand Identity, Brand Stationey, Brand Collaterals

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CHALLENGE

Aiming for a medium-high populational target, Batinto provides renovation solutions that match its customers ideal housing aesthetics.

Kicking off with the brand strategy, I needed to know and understand what were the brand core values and propositions.

With that in mind, we (the owners and I) had to talk about the market targets and goals.

Once the strategy was set, it was time to translate the words and ideas into visuals.

Targeting the medium-high classes, I needed a simpler, pleasent and modern approach, with an appropriate color choice and a crystal clear messaging to the brand identity.

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CLIENT

Batinto

Orleans, France