GARE76

Visual Identity, Brand Collaterals, Merchandising

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CHALLENGE

GARE76 is a cross box studio that focus on bringing the crossfit mindset up and running.

While thinking about crossfit and looking up for inspiration, there was one specific item that was always present.

That specific item is the crossfit squared box, one of the most multifaceted squared boxes ever, followed by the Rubik Cube. x)

The crossfit square box inspired me to create and develop a concept around it.

But it didn’t make sense to just drop a box and some type and let it play along, I needed something more, something that gave the identity a personality and at the same time, that it recalled to the brand. 

That’s where the name of the brand plays the role. The G shaped to match the 7 and 6 squares recalling the square box from crossfit.