CryptoMentor: Landing Page Web Design

The Brief

A shot of a recent project I worked on; designing and developing the landing page for a cryptocurrency learning platform that enables users to learn, network and ultimately invest with confidence in crypto technologies.

The goal was to create a simple, accessible and appealing brand identity and landing page that acts as a foundation for future product evolvement.

The Research

User research indicated the industry is flooded with information and users experienced overwhelm when they tried to dabble in these new technologies. For this reason, it was important that the landing page framed the tool as playful, fun and barrier-free.

The Outcome

Integrating quality markers through UX copywriting "The #1 platform to upskill your crypto literacy" alongside the social proof of the 71k strong community and "Join the community" call-to-action built a level of trust and rapport with the user quickly. This was validated through usability testing of various alt-prototypes where this one resoundingly succeeded at putting the users' minds at ease and planted a desire to further explore the product.

I look forward to the opportunity to further work on this product!