Wayfair Email Redesign

Wayfair is a popular retail e-commerce company known for its stylish yet affordable furniture and home goods. They currently offer 14 million items from more than 11,000 brands which means that they run a lot of deals, promos, and sales. Email design is one of the primary ways Wayfair communicates with their huge customer base.

The goal of this project was to showcase examples of the range of products on sale, as well as entice customers with the product photos to make them say, "Omg, I can get that for 70% off?! Add to cart" many times over.