Sans Savon: Storefront UX and Branding

Sans Savon goal is to offer an innovative lineup of hand & body washes that incorporates skin-hydrating ingredients that avoid using harmful detergents that you'll typically find in the majority of national soap brands. On this project, I worked with Lemonade Creative and Helen Steed, who both have deep experience in the beauty products space.

Steed worked closely with the Halliwells to come up with a great branding guide that functioned as the creative “north star” for us to tackle the entire website build out. This was going to be a pretty ambitious task… so we needed all the help we could get!

After I had a good handle on that, I started putting together the pages. Perhaps the most pivotal design was the Marketing Landing page which is the first page where new customers get educated on the product.

Altogether about 30 pages for both desktop, and mobile were designed. Below is a selection of those screens.

It was a great experience working on this project that really challenged my branding skills since I’m accustomed to working on SaaS apps.