Pabst Brewing Company rebrand

One of America’s oldest and most iconic brands, Pabst Brewing Company, now simply Pabst set out to overhaul their entire brand. With over 30 beverage labels in their existing portfolio, we handled the design, art direction, and production of everything from Pabst’s new logo, branding, and stationary. Through an extensive brand audit and design phase, we landed on a wordmark that incorporated a nod to Pabst’s illustrious past as well as something that will carry them into the future as their company continues to innovate and create a better tomorrow, today.