Behind the Design

From concept to creation, I had so much fun dreaming up this whole aesthetic that combined tarot and bunnies. This was a personal Kickstarter project that allowed me to dive deep and gave me the opportunity to expand my expertise in merchandise manufacturing.

The campaign was fully funded by fans and included four unique designs that were made into holographic rainbow vinyl stickers, enamel pins, & an unlockable transfer tattoo sheet!

Enamel Pin Collection

The the Moon bunny features moon phases patterned on its back, and the Constellation bunny is based on the real Lepus constellation. These pins were produced in rainbow enamel.

The Tarot Cards include a mini version of the Moon bunny, and the Ouija Planchette is my personal favourite.

These were intended to be produced in rainbow enamel, but due to a manufacturing error they came out in this vibrant teal instead! Customers actually loved the unexpected colour, and on reflection I also preferred it because it didn't overshadow the details, which might have been lost with the original rainbow.

In the end, the teal version became a standout feature of the collection! 💫

Temporary Tattoos

The transfer tattoo sheet was a bonus "stretch goal" that would only be produced if we exceeded our target. Amazingly, thanks to support from backers, it was made possible! 😊

Although it wasn't possible to print with holographic ink, I blended rainbow colours to give a similar effect to the other products in the collection.

Vinyl Sticker Set

The stickers were produced in rainbow holographic vinyl. I chose this effect to give the designs a magical and iridescent appearance when they caught the light. ✨

The vinyl was high quality, durable and waterproof, so could be used to decorate water bottles, laptops & other personal items.

Reflections

What stood out most with this project was the incredible support from fans, which made it possible to bring all of these designs to life & then some.

I love creating merch that blends whimsy with a deeper symbolic meaning, and this project gave me the chance to explore that balance alongside product manufacturing.

If you're looking for witchy & kawaii inspired designs for your brand (anything from pins to stickers, apparel, or other physical merch) I'd love to collaborate.

Please feel free to get in touch and let's chat! 💌