UX Artefact example #007 - UX is not always sexy

Process is more important than polished product when talking about UX Projects. It can be challenging to showcase a lot of the output from early UX stages, plus, a lot of it can be fairly boring to look at..

This piece forms part of a workshop activity whereby we needed to map the existing Businesses Products to pre-generated Personas. Here are some team members discussing, moving and grouping my post-it notes around on a wall.

For background purposes, we had at this point already generated the Personas (first as Ad-Hoc with client then with actual users via focus group and survey) but there was now a disconnect between Product and Persona, hence why I proposed and carried out this activity.

This project spanned five different countries and 6 different languages, though everything was hosted, communicated and created in English, all the final outputs were translated locally afterwards.

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