Festival Klssima | Concept

Our goal was to make the festival memorable and easily recognizable among other eventsthrough a uniquebrand identity.

We started off by studying the concept and atmosphere of the festival. What really caught our attention was the vivid emotions and the vibrant, dynamic rhythms of the music.

That was why we decided to introduce a signature pattern to create an identifiableand multifunctional design. It became the keygraphic motif reflecting the very essence of the festival.

The expressive color palette that complements the pattern is a sort of visual cue that immediately brings the event to mind.

Together, these elements form a harmonious ensemble thatradiates the irresistible energy of the festival through the screen.