Brand Design for House of Love Collective
Visual identity for the "House of Love" DJ collective, the logo is a symbolic representation of the collective's ethos. Central to the design is a motif of interlocking hearts, which form a dynamic, optical pattern conveying unity and the rhythm of music. Encircled by the bold declaration of the collective's name, the logo serves as a beacon of the vibrant energy and passion that "House of Love" channels into their performances.
Key Features:
Dynamic Heart Pattern: A playful yet intricate tessellation of hearts creates a visual echo, reminiscent of good vibrations and musical reverberations, embodying the collective's DNA.
Visual Experience: The choice of a striking patterns in a bold frame captures attention and reflects the collective's vibrant and inclusive spirit.
Circular Composition: The round emblem suggests community and continuity, encapsulating the collective's aim to create an endless loop of love and connection.