As a designer committed to using my skills for good, developing the CANA Foundation's digital presence was a meaningful opportunity. Their mission of empowering Africa's youth resonated deeply with me.

I viewed this project not just as a job, but as a chance to manifest their vision of hope through thoughtful, impact-oriented design. The fig tree parable they embodied became my North Star - a reminder that nurturing potential yields incredible rewards.

Weaving Empowerment Through Design

I aimed to manifest CANA's mission of empowerment through every design choice. Earthy tones reflected their grounding, while vibrant greens symbolized growth. Typography conveyed dignity and stability and imagery, humanity.

Each element was carefully selected to weave threads of empowerment throughout the experience. My goal was for visitors to feel uplifted, motivated and most importantly, seen in their humanity.

A Foundation of Hope

CANA's vision resonated deeply - empowering communities through the same care and respect that guided my process. Their story is one of planting seeds and cultivating growth. It was a privilege to play a small role in designing a space that can nurture global solidarity and participation in their meaningful work.

The website serves not just as pixels on a screen, but as a foundation of hope - a place where communities worldwide can connect, be uplifted and join together in empowering future generations. This was my goal in crafting their digital presence, and I am grateful to have had the opportunity.

You can check out the website at https://www.thecanafoundation.com

Dialogue with me on X: @benajaero