Behind the Design

I created this branding for a series package for a multisite church. It was for a 4-week series during the Christmas season where the theme was the "Story of Joy." They wanted a brand that would feel cozy and whimsical and capture the Christmas spirit and illustrate these surprise moments of joy we feel during the Christmas season.

This is an example of the style guide that I created and pitched to them for the "Story of Joy" series. I created the textures using a drawing pad and Photoshop brushes and then layered them. The color palette needed to be large because they wanted one look that would be used during the month of December (the creams, blues, and gold) and another look that would be used specifically for their Christmas services (the reds, greens, and golds).

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