Zenit Records Branding Project

Zenit Records is my graphic design graduation project. The first full-fledged branding project l've ever worked on for a fictitious record company that records cutting edge music for the youth.

There were two options for the key visual that would illuminate the launch of Zenit.

The first visual which was ultimately chosen due to its much clearer visual expression is a play on visuals and words to symbolise the rise of musical stars.

The second iteration of a key visual tells a story about the non-conformity of the upcoming musical generations, thus giving birth to a new generation. Among gen

Z, gen Y, and gen X, gen Zenit.