Roswell on film

Roswell on film: the character of Roswell Biotechnologies portrayed through the character of the people behind the biochip.

To show where Roswell Biotech’s brand gets its character, we established a comprehensive art direction package, incuding photography and video, covering everything from composition to interactions; this allowed us to set the tone for interviews and photo shoots, keeping the style consistent with the visual aesthetic of the brand.

During the photography sessions, we made sure that the focus of each shot brought forth the individual character of every team member — letting Roswell Biotech speak in its own voice, the voice of its people.

More at: fiftyseven.co/case/roswell-biotech