Website refresh for a Zagreb-based franchise consultancy firm

Introduction

Zagreb Franchise Consultancy (ZFC) creates franchise structure strategies, offers support and consultancy, and brokers purchase agreements for those interested in investing into Croatia and the Western Balkans.

Problem

• Current website had become cluttered with material and difficult to navigate

• Needs to appeal to various types of readers and potential clients

• Requiring a balance between form and function

• Website reflected the old visual identity and had since had a refresh

Solution

• Audience profiling established based on client expertise and industry research

• Website user flows informed by the profiles and constructed

• Site pages designed to create a smoother user experience and more natural navigation

• Design updated to reflect the new branding and marketing collateral

More Links

Dribbble | Instagram | Medium