Lampstore Branding - Online Fashion Store

Supporting Lampstore's mission with an amazing brand identity

Lampstore is a fashion store that allows everyone to look good without breaking the bank or pocket.

The logo concept is derived from the name of the brand literally. Using the shape of a bedside lamp for the logo metaphorically conveys the message of the Lampstore brand of helping its customers light up their fashion sense; which is the brand tagline.

The use of bright orange color helps evoke the brand’s youthfulness and affordability while the supporting black colour portrays the elegance of its products and services. A comprehensive visual system was developed and used on print collateral like stationery and digitally on the brand’s website and social media platforms.

Check the Full Case Study: https://oniontabs.com/impacts/lampstore