Wakawaka Nigeria - Visual Identity

Visual Identity for an Online Electronic Shopping Store

Wakawaka Nigeria brings the electronic market to your comfort zone while giving you peace of mind. The brand was looking to have a strong online presence and to also build its online store, to achieve the level of results and trust they were targeting, they know that it will not be possible with their former identity hence the need for a redesign.

With the redesign, we retained an element from the original logo as requested by the client; A feet. This captures their message of running the errand of electronic shopping for their customers as portrayed in the brand name. The mark works well as a ‘WN’ monogram. The foot incorporated as a negative space in the mark is in a motion state. This follows the slanting direction of the letters which overall celebrate the speedy delivery that the brand prides itself in.

With the launch of the online store alongside unveiling the new identity, the brand has recorded massive success; Doubling its MRR within three months.

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