eva plays the drum business cards

uploaded a few new project to the portfolio last night.

Projects like these, fun and simple business cards and website for a really talented friend are keeping me sane while I figure everything else out.

It's been such a switch moving from a branding & print based in-house agency to an editorial publication & advertising based environment.

I'm still learning how to adjust. How to do fresh, unexpected things with such specific guidelines, branding, and structure on a cycle system. How to take those stories to the next level and become more than stuff on a page. How to turn client ads into intentional campaigns and give them an opportunity to define their identities in the community. It's such a departure from anything I'm familiar with and I love it.

That cycle system though...