Cards as a Design Language

The ask was to develop a scalable visual pattern that will help better present personalized content across channels. The idea of using cards allowed us easier cross channel delivery, enhanced personalization, smarter curation and amplified localization.

Must have been a great idea; "ahead of its time" because cards are all over the web now. Granted we didn't invent them obviously, just saw the huge potential early.

“A card is identifiable as a single, self contained unit that belongs to a larger, uniform collection. Cards act as entry points to more detailed information.”

Art Direction & Design by Me

Creative Direction by David Waggoner

c.2018